“The new name better represents Utah Tourism Industry Association’s (UTIA) cohesive voice as the statewide tourism trade association, while still communicating their goals and mission” stated Nathan Rafferty, current UTIA President and CEO of Ski Utah. "We look forward to the continued partnership with the UTIA in promoting and further developing Utah's tourism industry.”
Organized in 1985 by a group of tourism professionals, UTIA has grown steadily in its role of representing Utah’s tourism industry. The overall mission of the Utah Tourism Industry Association (UTIA) is to serve as the coordinating body for the combined interests of associations, chambers, organizations, businesses, and individuals engaged in serving and developing tourism in Utah. UTIA is an organization that focuses on issues of concern to all organizations involved in tourism rather than just the narrower interests of individual tourism entities.
UTIA is a 501C-6 membership organization, and is governed by a Board of Directors:
Nathan Rafferty, UTIC President, Ski Utah
Neil Wilkinson, UTIC Vice President, Temple Square Hospitality
Brian Merrill, UTIC Secretary-Treasurer, Western River Expeditions/Utah Guides & Outfitters
Marian DeLay, UTIC Past President, Moab Area Travel Council
Executive Committee Members At-Large:
Scott Beck, Salt Lake Convention & Visitors Bureau
Bill Malone, Park City Chamber Bureau
Joel Racker, Utah Valley Convention & Visitors Bureau
Rob Slettom, Identity Properties
UTIC Board of Directors:
Dennis Copyak, Le Bus
Jordan Garn, Utah Hotel & Lodging Association
Tom Guinney, Gastronomy, Inc.
Joan Hammer, Box Elder County Tourism
Nancy McLaughlin, Bed and Breakfast Inns of Utah
Roxie Sherwin, St. George Area Convention & Tourism Office
Maria Twitchell, Cedar City-Brian Head Tourism Bureau
Nan Groves Anderson is the UTIA Executive Director.