The forum will be held in the Boeing Auditorium (Room 121) of the DSU Udvar-Hazy Business Building. DSU students, faculty and staff, the entire Washington County business community, and the general public are all invited to attend. Admission is free.
Deceuster’s presentation, entitled “Community Building – The Ultimate Marketing Strategy,” will explain how service through building communities of customers can lead to lasting success. Deceuster recently relocated to St. George from San Jose, Calif., where he spent 35 years helping high technology firms market their products and services. He specialized in creating advertising and media programs for technology companies to position their brands and generate world-wide exposure for their products. Deceuster joined the staff at the St. George Chamber last year, where he works to serve and elevate the needs of business builders throughout southern Utah.
The Business and Ethics Forum is every other Thursday throughout the fall and spring semesters, with each guest lecturer speaking on business matters in their respective professions and how to introduce ethics into the discussion. The Forum will resume its regular bi-monthly schedule for the 2014 fall semester beginning this September.
The bi-monthly forum, along with campus’ Institute for Business Integrity, was created by former DSU president Dr. Robert Huddleston in 2006, as a way to integrate ethics into the curriculum, and have it serve as a blueprint to ensure that students graduate with a set of ethical tools to help them get along in the professional world.
In 2006-07, Dixie State’s business program sought initial accreditation with the high profile Association to Advance Collegiate Schools of Business (AACSB). In order to become accredited with the AACSB, ethics were required to be integrated into the college’s business curriculum. As a result, each business class on the DSU campus now includes an ethical component.
Dr. Huddleston noted that the business forums will give students – and current and prospective local business owners – an added dose of ethics training that is so sorely needed into today’s business world. His hope is that by the time students leave Dixie State, they have been exposed to enough ethical cases that, when they get out in the workforce, they will have the wherewithal and the intestinal fortitude to do the right thing, even when their job might be on the line.
“The Institute for Business Integrity has brought an important opportunity for the business community, as well as DSU faculty and students, to emphasize the significance of social responsibility for business and industry in Washington County,” said Huddleston. “As research indicates, ethics contribute to employee commitment, investor loyalty, customer satisfaction and to profits.”
The Dixie State University Institute for Business Integrity is a partnership between the DSU Udvar-Hazy School of Business, the Small Business Development Center, the Washington County Economic Development Council, and the St. George Area Chamber of Commerce.
For questions regarding the DSU Institute for Business Integrity forums, contact Dr. Huddleston at firstname.lastname@example.org or 435-652-7740.