Between January 20, 2013 and December 31, 2013, entries were collected through a number of hands-on brand initiatives including the legendary Jeep brand Camp Jeep® off-road driving course, a new ride along Ram Truck brand test track, which made its way to farm and air shows, and the Chrysler brand “Score a 300” experience, where consumers who attempted to bowl a perfect score at various trendy bowling venues were eligible to win a Chrysler 300. Back in September, Harmon visited and registered to enter the 2013 National Giveaway at a Ram Truck brand display during the St. George Lions Dixie Round-up Rodeo, a Ram Rodeo Series sponsored event. Entry opportunities were also offered at various Chrysler Group events across the United States including Dodge Booster Club Fundraisers and the Chrysler Drive, a multi-brand test drive experience offered at auto shows.
"We are excited to present Lofton Harmon his brand new 2014 Ram 2500,” said Michael Curmi, Head of Experiential Marketing for Chrysler Group LLC. “Chrysler Group participated in thousands of experiential events last year throughout the communities we serve. The chance to win is an added benefit to anyone who attends a local event and checks out our award winning line up.”
“I was in complete disbelief when I was told I had been selected as the grand prize winner of the 2013 Chrysler Group National Giveaway,” said Lofton Harmon of St. George. “After test driving the 2014 Ram 2500 I fell in love with the sound of the engine, how it drove and how comfortable it was. My family and I are always at the local rodeos, taking camping trips and my father is a construction worker, so the 4-wheel drive capability really appealed to me and the needs of my family.”