“It forever needs pointing out that it is small businesses, not big businesses, not big box stores, that employ the majority of working Utahans and generate almost every new job,” said Candace Daly, Utah state director for the National Federation of Independent Business, the Voice of Small Business. “These pillars of their communities feed the families of their employees while operating on the thinnest of profit margins, so any little boost they receive, tens of thousands of others benefit from.”
NFIB helped launch the campaign to “shop small” on the Saturday after Thanksgiving in 2010. Since then, millions of Americans have spent billions of dollars in small and independent firms and stores during the holiday season. Research conducted in partnership with American Express found that consumers who were aware of Small Business Saturday spent a total of $5.5 billion.
Ronnie Pastrami’s Deli & Catering in St. George is one of the many small businesses nationally that is taking advantage of NFIB’s offer to post its information and special offers on its website and on Facebook. Participating businesses across the nation can be found on the NFIB website..
“Small-business owners contribute to their communities all year long by creating jobs, providing unparalleled products and services, and keeping communities economically vibrant,” said NFIB President and CEO Dan Danner. “Small Business Saturday is an opportunity for each of us to give back, to invest some of our hard-earned dollars into Main Street. This has the potential to have economic benefits locally and nationally. I encourage every American to shop small this coming Saturday.”